Auto Check

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Tuesday, 11 June 2013

How green is the Internet?

Posted on 09:00 by Unknown
More than ever, people are using the Internet to shop, read, listen to music and learn. And businesses rely on Internet-based tools to operate and deliver their services efficiently. The Internet has created all kinds of new opportunities for society and the economy—but what does it mean for the environment?

We’ve been working to answer that question and enlisted the help of Lawrence Berkeley National Laboratory (Berkeley Lab) to gather more data. Their study (PDF), released today, shows that migrating all U.S. office workers to the cloud could save up to 87 percent of IT energy use—about 23 billion kilowatt-hours of electricity annually, or enough to power the city of Los Angeles for a year. The savings are associated with shifting people in the workforce to Internet-based applications like email, word processing and customer relationship software.


These results indicate that the Internet offers huge potential for energy savings. We’re especially excited that Berkeley Lab has made its model publicly available so other researchers and experts can plug in their own assumptions and help refine and improve the results.

Of course, understanding the impact of shifting office applications to the cloud is only part of the story, which is why last week we hosted a summit called “How Green is the Internet?” to explore these questions in greater detail. At the summit, experts presented data on how the growth of Internet infrastructure, including devices like phones and tablets, can impact the environment. We also saw great excitement about the potential for entirely new Internet-enabled tools in areas like transportation, e-commerce and digital content to deliver huge energy and carbon savings. We’ve posted the videos from those sessions and invite you to take a look.



One of our goals in hosting the summit and supporting the Berkeley Lab study was to identify and encourage new research on this topic. We’ll continue to work to answer some of these questions, and we hope others will too.

Posted by Michael Terrell, Senior Policy Counsel, Energy & Sustainability
Email ThisBlogThis!Share to XShare to Facebook
Posted in energy, green | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Hulu Plus now works with Chromecast
    Hulu has added Chromecast support to their Hulu Plus app—just in time for the fall television season. Now you can easily enjoy your favori...
  • Providing a springboard for women entrepreneurs in India
    Meghana Musunuri was a typical female entrepreneur in India. Born and brought up in Medak , she received a good education and spent time ab...
  • A look inside our 2011 diversity report
    We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company cu...
  • Software downloads in Syria
    Free expression is a fundamental human right and a core value of our company—but sometimes there are limits to where we can make our product...
  • Celebrating teachers on National Teacher Day
    One of the best parts of my job working on the Google Education team has been hearing inspiring stories time and again of great teachers who...
  • Shiver me timbers, the 2012 D4G Winner is....
    After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google N...
  • Supporting Innovation in African News
    Cross-posted from the European Public Policy Blog We’re eager to see journalism flourish in the digital age, in all forms and on all contine...
  • Google+ Hangouts On Air: broadcast your conversation to the world
    Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the wo...
  • New research shows smartphone growth is global
    Last October, we launched Our Mobile Planet , a resource enabling anyone to visualize the ways smartphones are transforming how people conne...
  • Local—now with a dash of Zagat and a sprinkle of Google+
    Finding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. In fact,...

Categories

  • accessibility
  • acquisition
  • ads
  • Africa
  • Android
  • apps
  • Asia
  • books + book search
  • chrome
  • chrome + chrome os
  • commerce
  • computing history
  • crisis response
  • Cultural Institute
  • culture
  • developers
  • display advertising
  • diversity
  • doodles
  • education
  • education and research
  • energy
  • enterprise
  • entrepreneurs at Google
  • entrepreneurship
  • Europe
  • events
  • faster web
  • free expression
  • g2g
  • giving
  • Google Apps highlights
  • google ideas
  • google play
  • google.org
  • google+
  • googleplus
  • googlers and culture
  • government transparency
  • green
  • innovation
  • ipv6
  • journalism and news
  • Latin America
  • local
  • maps and earth
  • mobile
  • online safety
  • open source
  • personalization
  • photos
  • policy and issues
  • politics
  • privacy
  • privacy and security
  • publishers
  • scholarships
  • search
  • search stories
  • search trends
  • security
  • security and safety tips
  • small business
  • transparency
  • youtube and video

Blog Archive

  • ▼  2013 (190)
    • ►  December (11)
    • ►  November (13)
    • ►  October (15)
    • ►  September (12)
    • ►  August (10)
    • ►  July (13)
    • ▼  June (28)
      • GoogleServe 2013: Giving back on a global scale
      • Connecting across continents
      • Meet 15 Finalists and Science in Action Winner for...
      • Securing your WiFi network
      • Only clear skies on Google Maps and Earth
      • Transparency Report: Making the web a safer place
      • From Sutton Hoo to the soccer pitch: culture with ...
      • Experience stunning new heights with Street View i...
      • “You’ve come a long way, Baby”: remembering the wo...
      • America’s businesses are growing. The web is helping.
      • Google scholarships recognize 84 computer science ...
      • Celebrating 10 years of shared success
      • Chromebooks: coming to more stores near you
      • Happy Small Business Week.
      • Our continued commitment to combating child exploi...
      • Introducing Project Loon: Balloon-powered Internet...
      • Getting healthy just got a little easier
      • Play Cube Slam face-to-face against your friends
      • Art, Copy & Code: sending kisses around the world
      • Asking the U.S. government to allow Google to publ...
      • 90 ideas to change the world: Announcing Google Sc...
      • How green is the Internet?
      • Google Maps and Waze, outsmarting traffic together
      • Remembering WEIZAC: the beginning of computing in ...
      • What the ...?
      • Teaching awareness at Google: Breathe easy and com...
      • Powering our Finnish data center with Swedish wind...
      • U.K. innovators use technology to make the world b...
    • ►  May (16)
    • ►  April (21)
    • ►  March (18)
    • ►  February (19)
    • ►  January (14)
  • ►  2012 (269)
    • ►  December (25)
    • ►  November (20)
    • ►  October (18)
    • ►  September (16)
    • ►  August (19)
    • ►  July (20)
    • ►  June (28)
    • ►  May (30)
    • ►  April (19)
    • ►  March (27)
    • ►  February (23)
    • ►  January (24)
  • ►  2011 (41)
    • ►  December (33)
    • ►  November (8)
Powered by Blogger.

About Me

Unknown
View my complete profile